CUE ORR

Strategy / Design / Technology / Content / Commerce

Brand & Growth Executive Building premium consumer brands by connecting brand strategy, marketing, customer experience, creative and commercial growth.

Origin

Built from brand strategy outward.

My foundation in brand strategy was built at The Lambesis Agency, working on consumer insight and positioning for brands including Under Armour, SKYY Vodka, Grand Marnier, Dasani, Fisker and Tacori.

The agency's work for Airwalk was featured in Malcolm Gladwell's The Tipping Point, exploring how cultural insight translates into mainstream brand growth.

That foundation still shapes how I build: find what makes a brand matter, give it a clear position, and connect the creative vision to the systems that grow the business.

SABLYN

Integrated Brand & Growth Leadership
Bringing brand, marketing, creative, commerce and growth together.

BUSCEMI

Global Digital Business & P&L
Owning the economics and scaling globally.

Mamenta

Global Marketing, Marketplaces & Product
Expanding the model across markets and platforms.

Onestop

Digital Product, UX & Commerce
Turning brands into working digital businesses.

Lambesis

Brand Strategy & Consumer Insight
Consumer, culture, positioning and meaning.

Selected Work

Four cases that show the range.

Different businesses and stages. One through-line: connect brand meaning to the systems that create growth.

SABLYN

Integrated Luxury Brand & Growth Engine

SABLYN / Selected visual work

Built and scaled the DTC business from near-zero ecommerce infrastructure into a multi-million-dollar channel while helping shape the brand's customer-facing expression across marketing, commerce, CRM, performance, creative and customer experience.

Multi-million DTC~$1K Digital AOV8 Years

BUSCEMI

Global Digital Business & P&L

BUSCEMI / Global digital leadership

Led global ecommerce and digital strategy, owning growth, customer experience, technology and ecommerce P&L while expanding the luxury brand internationally.

+61% Ecommerce Sales400%+ Time on SiteGlobal Expansion

MAMENTA

Global Marketing, Marketplace & Product Strategy

Mamenta / Global commerce platform

Led global marketing and ecommerce strategy for a technology platform helping consumer brands enter and scale across international marketplaces, connecting brand, localization, UX, product and go-to-market strategy.

Global MarketplacesBrand + ProductLocalization + GTM

ONESTOP

Building Digital Businesses Across Premium Brands

J BRAND

PAIGE

RAG & BONE

HUDSON

JOHN VARVATOS

KELLY WEARSTLER

Onestop / Multi-brand operating portfolio

Managed, launched and grew ecommerce businesses across premium fashion and lifestyle brands, building pattern recognition across UX/UI, mobile, product ownership, operations, redesigns and cross-functional implementation.

$20M+ PortfolioUp to +46% YoY Growth25% Faster Implementations

Operating Range

Strategy. Design. Technology. Content. Commerce.

Strategy

Design

Technology

Content

Commerce

Selected Brands

SABLYNBUSCEMIRag & BonePaige J BrandJohn VarvatosUnder ArmourSKYY Grand MarnierJBL / HarmanAnastasia Beverly HillsGerber

I work where brand and business meet.

Over 15+ years, I've moved from consumer insight and positioning into the systems that turn brand strategy into growth: digital product, ecommerce, customer experience, performance marketing, CRM, technology, analytics and operations.

branded.digital operates alongside that career as my independent platform for applying the same thinking across brands and businesses.